Spotify is seeking an outstanding Head of Consumer Marketing for Russia and CIS.
As the Head of Consumer Marketing of Russia & CIS you will define and drive the local consumer marketing strategy and execute highly effective integrated local and global marketing campaigns, programs, and partnerships that are in line with key brand and growth metrics. You will be working in close collaboration with cross-functional leadership teams such as Artist & Label, Editorial, Global Marketing, Brand Partnerships, Premium Marketing, Content Marketing, Business Development, PR, and agency management to acquire, activate and retain Spotify consumers. You will work in a virtual, fast-paced, growing, dynamic environment where creativity, playfulness, collaboration, and critical thinking are crucial to this success.
What You’ll Do:
Drive the leadership, direction, and development of Spotify’s consumer marketing strategy in the market
Work closely with the Russian lead team together by setting and executing cross-functional strategies and initiatives that drive the business in the region forward
Develop consumer marketing strategies to continue growing the Spotify business and brand in Russia through creating and executing programs for all channels,
Identify primary target audiences and deliver best-in-class consumer-facing campaigns utilizing direct and or partner channels
Leverage existing relationships and build new partnerships to stay relevant and to maintain ongoing consumer engagement for Spotify
Collaborate with key agency partners and internal stakeholders locally and globally
Manage the marketing budget to ensure marketing programs executed are return-on-investment optimized
Provide counsel to the leadership team and cross-functional partners (media and societal trends, growth opportunities, competitive landscape)
You will work out of the Moscow office
Who You Are:
At least +10 years proven experience in brand, consumer, digital media, social media, e-commerce or entertainment marketing
Ability to establish a strategic vision and converting high-level business and marketing strategy into tangible, effective local marketing executions across all channels
A strong grasp of current marketing tools and strategies and the capability to execute integrated marketing initiatives
End-to-end experience of all steps of the marketing process from identifying business needs all the way to execution
Strong experience with Data and return-on-investment: driven, adept at analysing and interpreting data and using it set and track critical metrics
Passionate about the music industry
High levels of proficiency in media, social, experiential, advertising & content, measurement (analytics, insights, and benchmarks), and audience/community marketing
Competency with data and insights, both internal and external, but also in building business cases to guide and support decisions,
A collaborative mindset combined with hands-on experience working in a matrix setup, the ability to build strong working relationships, and a proven track record of influencing skills,
Demonstrated experience managing individuals and internal and external stakeholders when working in a fast-paced, ever-changing environment,
Must be an articulate professional with excellent oral and written communication skills in English in order to work effectively with people at all levels both internally and externally.
A Portfolio of strong consumer marketing campaigns resulting in customer acquisition and business partnerships, including across traditional and digital/social platforms.
Comfortable working up and down a large organization, including at the senior level.