W Series is the groundbreaking motor racing series for female drivers only. Esports Lead will be define, drive and project manage the execution of our esports strategy for esports events and commercial partnerships.
KEY RESPONSIBILITIES
Provide expert and strategic esports advice to the business
Define, drive and project manage the execution of our esports strategy
Exploit all commercial opportunities to create revenue, engage with existing fans and attract new fans around the world
Increase our market share, viewership and maximise revenues
Create a credible, vibrant and successful W Series esports scene
Take charge of all esports events and projects from planning to execution
In collaboration with the Driver Manager, recruit diverse female Esports Drivers from around the world
Truly understand our brand proposition and target audience, and effectively communicate this to all levels of the business
Coordinate with all relevant internal and external stakeholders to ensure the delivery of the esports strategy (e.g. sponsorship, media rights, marketing, social media etc.)
Review and prepare post event reports after each esport event
Establish and maintain strategic partnerships relevant to esports events
Actively participate in industry activities and tradeshows
Support the drafting and amending of contracts in conjunction with our Lawyer
Be aware of market development that can influence the esports landscape and create possible new sources of revenue
Present viewing figures with as much detail as possible to assist the sponsorship sales team
Understand and identify the unique value of W Series
Champion the core values of W Series as it builds on its national and global brand
Effectively manage the budgets associated with esports.
KEY EXPERIENCE
3 + years working in esports
4 + years working in digital business development, revenue strategy and strategic planning
Background in entertainment, digital or traditional sports
Significant personal track record of successfully leading the development and execution of commercial growth strategies.
KEY SKILLS & KNOWLEDGE
Significant knowledge of sports, digital sport and gaming
Knowledge of the broader esports and gaming space, including tournaments, events, teams and organisations.
Have a deep comprehension of the various components that make up an Esports program and be conversationally adept in them, including business management, brand management, software and application development, game design, event management, content development, competitive structure and rulesets, player and team management and broadcast production
Maintain awareness of esports industry, related trends and best practices to identify opportunities to leverage or improve our programmes
Strong communication and networking skills
Excellent project management skills
Understand the unique value of female sport
Additional languages a bonus.
PERSONAL ATTRIBUTES
Passionate about gaming and esports
Honest, collaborative, creative, passionate and hard-working
Strategic, yet hands on
Highly self-motivated team player with great enthusiasm and energy who is able to thrive in a results driven environment
Truly live our values of equality and inclusion
Cope well under pressure and resilient
Collaborative with an entrepreneurial spirit
Passion for sport – including motorsport.
